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Forte Labs Newsletter

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How to Measure Your Fear (And Shrink It)

Applications for Second Brain Enterprise Cohort 2 close next Monday, August 4. Our beta cohort delivered incredible results: Net Promoter Score of 75 and 80.5% of participants said the program exceeded expectations. We’re going way beyond using AI for simple tasks. We’re transforming your entire business into an AI-first operation in 5 weeks. David Bieder, CEO and Founder of cultivate(software), said... “I never had so much clarity about my business – thanks to Second Brain Enterprise, I know...

Quick reminder that I’m hosting a free workshop tomorrow, Wed., July 16, at 12 pm ET (view in your timezone). I’m teaching you some of the most powerful business frameworks from our Second Brain Enterprise program. You'll learn... The 4 stages of business evolution — why Stage 1 businesses depend entirely on the owner's time and energy while Stage 4 businesses "run themselves with AI" (and exactly how to identify which stage you're in and how to get to the next one) Why process is the secret...

AI is everywhere right now. Every day, there's a new tool, a new headline, a new promise that AI will revolutionize your business. But here's what we learned from working with 52 companies over the past month in the Second Brain Enterprise beta cohort: AI doesn't solve business problems—it exposes them. The businesses winning with AI aren't the ones with the best tools. They're the ones who understand their operations clearly enough to know where AI can actually help. Most companies are...

We’re officially entering the second half of the year! And if I’m honest, some of my systems have gotten a little... messy at this point. I bet you can relate. The tools that felt perfect in January might be cluttering your workflow now. And the PARA structure you set up with such intention is probably drifted from your actual priorities. That's not failure, that's life. And July is the perfect time to realign everything. This month in the Second Brain Membership, we're focusing on a mid-year...

It’s already the final week of our Second Brain Enterprise Beta Cohort, and I have to share what's been happening. We have 80 people from over 50 organizations going through this intensive program, where we're teaching entrepreneurs, business owners, and executives how to install an AI-powered operating system into their business. The journey has been incredible. We've learned so much and already received amazing feedback from participants who are seeing real transformation in how they run...

In mid-May, I published a blog post about what J Dilla and early hip-hop can teach us about AI and the future of creativity (you might remember it). A few days later, I sent out a quick poll to folks who clicked on the link to read the article. I wanted to know if you actually liked it…and most of you did! Now, here’s the truth: This was the first article that I’ve created fully using Claude. And I was curious to know if you could tell. Most people couldn’t! What does that mean for the...

I have two exciting developments to share with you this week… #1: One of our YouTube videos just hit 1 million views It's the one where I break down 5 new features of NotebookLM that make it an ultimate AI-powered Second Brain. The response has been incredible, and it's clear that people are hungry for practical ways to leverage AI for learning and knowledge management. #2: Our Building a Second Brain community app is gaining traction It's ranked #40 on the App Store under social networking...

June is when the year really starts to pick up momentum—summer's here, energy is shifting, and there's this feeling that it's time to make things happen. Inside our Second Brain Membership this month, we're focusing on the engine that drives all meaningful progress: projects. The focused efforts that actually move the needle. We're diving deep into how to manage multiple projects without losing your mind—and how to consistently follow through to completion. Here's what our team will explore...

I’m thrilled to share something we’ve been working on for months: our very own mobile app is LIVE 📱🚀 Built in partnership with Circle Plus, our app gives you a direct line into our community of over 10,000 members, right from your phone. It’s clean, simple, and designed to make engaging with our work easier and more seamless than ever. The moment you log in, you’ll unlock our free PARA Method mini-course. If you’ve ever felt overwhelmed by digital chaos, this is the perfect place to start....

Applications for the Second Brain Enterprise beta cohort close next Monday, May 26th! Over the past few weeks, we’ve shared what this program is all about: Building a custom AI-powered operating system for your business that simplifies decision-making, streamlines operations, and increases profitability—without adding more people. So far, 38 organizations have secured their spot—ranging from wealth management firms and commercial insurance providers to agile management consultants, heavy...