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Forte Labs Newsletter

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Why You're Only Getting 25% of the AI You Paid For

I’m deep in the trenches right now, finishing the manuscript for my next book. It’s been years in the making, and I’m getting close to the finish line. I need it ready because this December and January, we’re running the Annual Review program again—something many of you have been asking about. And this year, there’s something special. Everyone who joins will get exclusive beta access to the complete book manuscript before anyone else sees it. You’ll work through the framework as outlined in...

Last chance to apply for Cohort 3 of Second Brain Enterprise. Applications close tomorrow, Wed. Oct. 22, at midnight Pacific. The cohort starts on Oct. 27 and runs for 5 weeks. 44 organizations have already enrolled. Bob Diekema, Partner & Financial Advisor at Langschied Financial, shared about the program… “The transformation was immediate. Instead of getting generic business advice, I now get responses that reference our actual 80-85% close rates, our specific team capacity constraints, our...

I’m incredibly proud to share that my wife, Lauren, just published her first book. Beyond Acceptance is about applying to grad school, but the lessons extend far beyond that. It teaches you to advocate for yourself, tell your story compellingly, and navigate institutional gatekeepers. Over the past decade, Lauren has helped over 500 people get into elite universities like Harvard, MIT, and Stanford. Now she’s distilled everything she’s learned into a book that reveals the “hidden curriculum”...

If you missed last week's workshop… Josh and I shared how business leaders from our first two Second Brain Enterprise cohorts are using AI to transform their operations, while most companies are stuck in stage 1. Watch the replay to see the 4 stages of business evolution and the 3-part framework we use to systematically integrate AI into every business function. Cohort 3 starts Oct. 27. Applications close Oct. 22. Over 100 companies have participated across two cohorts. 75.8% exceeded...

Quick reminder that I’m hosting a free workshop this Thursday, October 2, at 12 pm ET (view in your timezone). I’m teaching you some of the powerful frameworks from our Second Brain Enterprise program. Such as… The 4 stages of business evolution — why Stage 1 businesses depend entirely on the owner's time and energy, while Stage 4 businesses "run themselves with AI" Why process is the secret to AI evolution — the counterintuitive reason you must document everything before you can automate...

Every day, there’s a new tool, a new headline, a new promise that AI will revolutionize your business. But here’s what we learned from working with over 100 companies over the past few months in two cohorts of Second Brain Enterprise: AI doesn’t solve business problems—it exposes them. The businesses winning with AI aren’t the ones with the best tools. They’re the ones who understand their operations clearly enough to know where AI can actually help. Most companies are trying to add AI to...

Yesterday, we wrapped up the second cohort of Second Brain Enterprise. Over five weeks, our co-facilitators, Julia Saxena and Dale Meador, guided leaders from 58 organizations through our EMPOWER Operating System. Each participant built a comprehensive Master Prompt that transforms AI from a generic assistant into their personal strategist. Here’s what Joshua Steil, CEO of The Credit Brothers, had to say… “Second Brain Enterprise was the wake-up call I didn't know I needed. How I thought...

This month in our Second Brain Membership, we’re tackling one of the top productivity killers every knowledge worker faces: meetings that drain energy instead of generating progress. Your calendar says you’re busy, but your projects say otherwise. We’re going to change that by showing you how to design and run meetings that actually drive action, clarify objectives, and foster real collaboration. Here’s what our team will explore in the weekly Office Hours: 9/9: How to Make Your Meetings 10x...

Have your tried our BASB mobile app, yet? Built in partnership with Circle Plus, our app gives you a direct line into our community of over 10,000 members, right from your phone. It’s clean, simple, and designed to make engaging with our work easier and more seamless than ever. The moment you log in, you’ll unlock our free PARA Method mini-course. If you’ve ever felt overwhelmed by digital chaos, this is the perfect place to start. Download for iOS Download for Android How AI Saved a Sugar...

We're in the middle of planning our content for the rest of the year. Instead of guessing what you want to read and watch, I'd rather just ask you directly. We’ve put together a quick two-question survey about what you'd like to see more of and what you'd like to see less of—whether that's in this newsletter, on our blog, YouTube, or anywhere else we create content. Your input will genuinely shape what we create and share with you over the coming months. Share Your Input My AI Writing System:...