I just returned from an incredible author mastermind in Nashville last week.
It’s organized by several prominent authors in the non-fiction/business space, and I’d been trying to get an invite for years with no success.
I was so honored to finally make the cut, and at the two-day event, I met many of my writing heroes, from James Clear to Gretchen Rubin to Mike Michalowicz to Michael Bungay Stanier and Tim Grahl.
These are authors whose books not only changed my life, but inspired me to become an author myself. Seeing how they continue to perfect their craft and keep pushing the boundaries of their own growth and learning completely reinvigorated me in my author career.
We talked everything book-related, but I was surprised to find that most of the event was dedicated to matters of the heart – how to be a good parent amidst so many commitments, what it meant to see writing as service, and so many moving stories about why these authors do what they do, that go far deeper than the material rewards.
The timing of that dose of inspiration couldn't be more perfect. My manuscript deadline for my book on annual reviews is approaching fast, and I'm in full writing mode. I’ll share more about that project soon!
Speaking of new beginnings, yesterday marked the launch of Second Brain Enterprise cohort 2.
Our GM, Julia Saxena, and Growth System Expert, Dale Meador, are leading this incredible group of 59 organizations through our AI-powered business operating system.
These companies are ready to transform how they work, think, and operate.
Now, here’s what I want to share with you this week…
This AI Writes 90% of My Content Now (Yours Can Too)
After writing 500 blog posts and 11 books, I discovered I was wasting time on the wrong parts of writing.
Now, Claude drafts 90% of my content in my exact voice and style—saving me 4-6 hours per piece.
In Part 1 of this new YouTube series, I introduce my AI writing system and show you what's possible:
- Live demonstration: Creating a 3,000-word essay in 15 minutes
- The exact results you can expect (90-95% ready to publish)
- Why 50% of writing doesn't need your direct attention
- 3 powerful use cases for professionals and business owners
- A glimpse at my 21,000-word style guide
Whether you're building thought leadership, creating content marketing, or documenting your expertise, this system multiplies your intellectual output without sacrificing your unique voice.
The Hidden Beliefs Driving Your Goals
Every high achiever operates from an invisible "theory of change" – your basic belief about how actions lead to results.
The problem? Most of these theories are dangerously incomplete.
Here's the most common one I see: "If I achieve my goals, I will feel good." This creates a contract with yourself to delay happiness until some future achievement. You're literally programming yourself to be unhappy now.
But what if you flipped it? What if positive emotions actually lead to goal achievement, rather than result from it?
I've noticed this reversal again and again. When I feel good about my work – energized, curious, engaged – I naturally perform better. When I'm grinding through misery, hoping for future happiness, my results suffer.
Your theory of change shapes everything: which goals you set, how you pursue them, even which words you use to describe them.
Action step: Write down your current theory of goal achievement in one sentence.
Start with "If I _____, then I will _____." What's incomplete about this theory? What would a more complex, nuanced version look like?
Reply and share what you discovered – I'd love to hear your insights.
My Go-To Resource for Brand Partnerships
When it comes to brand partnerships, there’s no one I trust more than Justin Moore. His coaching completely changed how we approach working with brands (check out the recording of my session with him).
If you want to explore partnerships not only as another revenue source, but also as a way to serve your audience better, I can recommend Justin’s free weekly Creator Wizard newsletter.
It will help you:
- Find brands & companies that are sponsoring creators
- Pitch more effectively
- Get paid more $$$ on each partnership
- Immediately get better looking and tell funnier jokes (probably)
Join 30K+ creators by signing up here:
And if you want to dive deeper, check out Justin’s book Sponsor Magnet.
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Thanks to Recall for sponsoring this newsletter.
