How to Actually Prompt in 2025

Yesterday, we wrapped up the second cohort of Second Brain Enterprise.

Over five weeks, our co-facilitators, Julia Saxena and Dale Meador, guided leaders from 58 organizations through our EMPOWER Operating System.

Each participant built a comprehensive Master Prompt that transforms AI from a generic assistant into their personal strategist.

Here’s what Joshua Steil, CEO of The Credit Brothers, had to say…

“Second Brain Enterprise was the wake-up call I didn't know I needed. How I thought about our business prior to this cohort versus now 5 weeks later is night and day different. Highly recommend for any business owner who is trying to understand how to approach integrating AI within their organization.”

Cohort 3 runs in October/November, and we're already seeing incredible interest from organizations ready to get serious about AI integration. Join the waitlist to be the first notified when enrollment opens.

Join the waitlist for Cohort 3

How to ACTUALLY Prompt in 2025 - 5 Context Levels

What if you could achieve better results from Claude or ChatGPT with a short prompt than with a complex one?

Now, you can! Because getting the most out of AI is no longer about better prompting but giving it better CONTEXT.

In this video, I’ll show you the 5 context layers that already exist in every LLM and how to exploit them to transform AI from a forgetful assistant to your most valuable team member.

Watch on YouTube

Stop Taking Notes, Start Really Listening

I used to pride myself on taking detailed meeting notes. Turns out, I was doing myself a disservice.

Numerous studies show that when we multitask—like listening while writing—we just do both things poorly. You can’t truly absorb what someone is saying when you’re focused on capturing every word.

This is where AI meeting notetakers come in:

They create a reliable record of everything discussed
You can be fully present and engaged with participants
They can remind you of what was covered in previous meetings
They output a full summary, including action steps

If you’re wondering how AI can help your daily work, meeting notetakers are perfect low-hanging fruit to start with.

Action step: Test an AI notetaker this week in your meetings. Notice how differently you engage when you’re not worried about capturing every detail.

We recently created a Notion database comparing the most popular AI meeting tools to help you choose the right one for your needs.

And if you want to dive deeper into how to have more effective meetings, join us this month in the Second Brain Membership.

Book Recommendation: Having It All by Dr. Corinne Low

This topic comes up constantly in conversations with my wife: the promise of “having it all” feels like an ever-elusive carrot for so many women.

Dr. Low’s economist perspective cuts through the noise with actual data about the structural realities women face.

What I appreciate about Having It All is Low’s approach of applying rigorous economic analysis to life decisions around career, marriage, and family—treating them with the same analytical rigor as business decisions.

Her framework of viewing time as a finite resource with measurable trade-offs resonates with how I think about productivity systems.

The book doesn’t promise easy answers, but it does offer a clearer lens for understanding why certain choices feel so difficult. If you enjoy data-driven approaches to personal decisions, this is worth your time.

Pre-order your copy