7 Painful Lessons from 2024


A quick reminder that after tomorrow, Wed., Jan. 22nd, the price of the Second Brain Membership goes up.

If you’ve been waiting to join, now’s the time to act.

This year, we’re introducing a brand-new, year-long curriculum to take your Second Brain to the next level—helping you build systems that don’t just work for you but empower your team, clients, and organization.

With focused monthly themes, practical tools, and weekly live support, this is the most comprehensive way to transform how you work.

So don’t wait—lock in the current rate before it’s gone: $499 per year (save $199 annually) or $175 per quarter.


Is Your Phone Running Your Life? Here’s How to Take Back Control

Did you know the average person globally picks up their phone 58 times a day and spends 3–4 hours scrolling? Notifications are a big part of why.

As Rodney Doubt shared in a fantastic workshop in our Second Brain Membership, notifications often serve someone else’s agenda, not yours. They interrupt, distract, and drain your focus.

Here’s how Rodney proposed to declutter your notifications and reclaim your attention:

1. List all apps that sent you notifications in the past 24 hours.

2. Bold the apps you want to keep, using these filters:

  • The notification helps you take care of an area in your life that’s important to you.
  • You respond in a useful way when you see it.

3. Remove notifications that don’t serve you. Signs to cut them:

  • You almost never need the notification.
  • You ignore it—or pay attention and wish you didn’t.

Remember: Protecting your attention is a daily practice.

Have a tip for managing phone clutter? Hit reply and share.


7 Painful Lessons from 2024

2024 was a very strange year.

While we reached a huge business milestone –10 million in lifetime revenue – it was also the worst year we've had in over a decade of being in business.

So over the last couple of weeks, I spent hours journaling, meditating, and reflecting to identify the most important lessons learned from 2024.

In this video, I share 7 insights that reshaped how I think about business, life, and growth in 2025.


Book Recommendation: Sponsor Magnet by Justin Moore

While I don't talk about it much, brand deals have become a significant part of our revenue at Forte Labs. But it wasn't always this way.

We’ve made a lot of mistakes when it comes to working with brands.

One person who has helped more than anyone else to navigate this new territory is Justin Moore.

Now, Justin released his first book and it’s packed with everything you need to know about landing lucrative brand partnerships.

A key insight for me has been that the most successful creators aren't necessarily those with the largest audiences, but those who position themselves as strategic partners who can drive real business outcomes.

I also had the pleasure of getting coached directly by Justin. Check out our conversation on his YouTube channel.


Learn From Books Faster

Books are still my favorite source of learning. But since having kids the time I can dedicate to reading has dwindled.

So Shortform has been my go-to for diving into all the interesting nonfiction books without losing any substance.

It’s an extensive library in your pocket or desktop covering genres from education and career to psychology and leadership with books like Feel Good Productivity by Ali Abdaal and Four Thousands Weeks by Oliver Burkeman. ​

Shortform​ also provides:

  • Expert analysis and commentary
  • Connections and counter-arguments in related works
  • Exportable to print and audio formats
  • Exercises to solidify understanding

The first 500 of my subscribers to sign up get a 7-day free trial and 20% OFF an annual subscription!

Thanks to Shortform for sponsoring this newsletter.

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Tiago Forte

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