Why You're Only Getting 25% of the AI You Paid For


I’m deep in the trenches right now, finishing the manuscript for my next book.

It’s been years in the making, and I’m getting close to the finish line.

I need it ready because this December and January, we’re running the Annual Review program again—something many of you have been asking about.

And this year, there’s something special.

Everyone who joins will get exclusive beta access to the complete book manuscript before anyone else sees it.

You’ll work through the framework as outlined in the book, and your feedback will help shape the final version that thousands of people will read.

More details coming soon. Stay tuned!


Why You’re Only Getting 25% of the AI You Paid For

Most people assume adding more context to AI means better answers.

But after working with 100+ companies, I discovered something counterintuitive: there’s a hidden performance ceiling.

All major LLMs—Claude, ChatGPT, Gemini—hit measurable accuracy drops after around 100,000 tokens.

In this video, I cover:

  • What context rot is and why it’s affecting your AI work
  • The research showing AI’s real performance limits (spoiler: it’s half of what companies advertise)
  • 3 practical techniques to structure information so AI actually focuses
  • How to use the PARA Method to organize documents for AI reliability

Stop Saving the Same Ideas Over and Over

Ever notice yourself saving variations of the same idea repeatedly? That’s actually a signal worth paying attention to.

When you keep recapturing similar information, it means you haven’t fully internalized it yet. The concept appeals to you, but it hasn’t settled into your understanding. You’re instinctively seeking different explanations, hoping one will finally click.

Here’s how to break the cycle: create something with it.

The moment you notice yourself saving the same idea for the third or fourth time, stop collecting and start making:

  • Write a short blog post about what you’ve learned so far
  • Record a quick voice memo explaining the concept in your own words
  • Create a simple checklist or framework based on the idea
  • Journal about how it applies to your current projects

Active creation transforms passive consumption into real understanding.

What idea keeps showing up in your notes? Pick one this week and create something small with it.

Reply and tell me what you made. I’d love to hear what concept finally clicked for you.


Shattering AI Misconceptions (Promptly Speaking Podcast)

I had a great conversation with Sarah and Dan Roberts about how most people are thinking about AI completely wrong.

Here’s the thing: everyone’s focused on automating grunt work, but AI can’t even pay a bill online. Where it actually shines is as a thought partner for big decisions, testing scenarios, and developing strategic ideas.

We talked about why new technology always feels cringe at first (remember when being a YouTuber was embarrassing?), how a Guatemalan sugar mill is adopting AI faster than most tech companies, and why I spent more time this week modeling financial scenarios with Claude than I did across years of working with human advisers.

If you’re still treating AI like Google search, this conversation will shift how you see what’s possible.


video preview

Mem 2.0: An AI-First Approach to Notetaking

The folks at Mem just launched something worth checking out. Most notetaking apps are trying to bolt AI onto their existing structure, but Mem 2.0 was rebuilt from the ground up with intelligence baked in.

What caught my attention: it surfaces your notes automatically when you need them. When you’re about to join a meeting, it brings up your history with that person. When you’re working on a project, related notes appear as you write. No tagging required, no folder systems to maintain.

The voice mode is particularly interesting for brain dumps. Record your thoughts during a walk, and Mem organizes them into searchable notes. Their search understands what you mean, not just keyword matching.

It's designed around a simple philosophy: notes are only useful if you can find them later.

Use the promo code TIAGO in the next two weeks to get 50% off your first month of Mem Pro.

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Tiago Forte

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