What We Learned From Teaching AI to 100 Companies


I’m incredibly proud to share that my wife, Lauren, just published her first book.

Beyond Acceptance is about applying to grad school, but the lessons extend far beyond that.

It teaches you to advocate for yourself, tell your story compellingly, and navigate institutional gatekeepers.

Over the past decade, Lauren has helped over 500 people get into elite universities like Harvard, MIT, and Stanford.

Now she’s distilled everything she’s learned into a book that reveals the “hidden curriculum” no one teaches you.

Whether you’re applying to grad school, interviewing for jobs, pursuing fellowships, or pitching investors, this book will help you stand out.

I wrote a blog post about why this book matters and what you’ll learn from it.

If you’d like to hear more from Lauren directly, subscribe to her newsletter. And if you’re interested in future grad school related updates, click here.


We Taught AI to 100+ Companies - Here’s What We Learned

Over the past 5 months, we worked directly with 100+ companies on AI transformation in our Second Brain Enterprise program.

What we learned was unexpected: the businesses that thrived weren’t chasing automation. They were using AI to understand their business for the first time.

Process documentation became their gateway to transformation.

In this video, we’re sharing the five biggest surprises from both cohorts that could save you months of trial and error.

Cohort 3 of Second Brain Enterprise starts on Oct. 27. Apply now!


The Science of Learning How to Write

I don’t usually share fiction-writing resources, but this one stood out.

Most advice tells you to “just write more.” But research on deliberate practice shows that without expert feedback, more reps just engrain bad habits.

Tim Grahl at Story Grid is running a free live session this Thursday at 3 pm ET for our community called How to Write a Novel You’re Proud to Publish—in 2 Years, Not 20.

It’s about applying the same principles that musicians and athletes use to reach mastery, but for storytelling.

If you’ve ever thought about writing a novel, this is the best framework you’ll find.


The Challenge of Organizational Knowledge Management

The fundamental problem in most organizations isn’t bad documentation. It’s that knowledge never gets documented in the first place. It stays trapped in people’s heads as “tribal knowledge”.

You know that colleague where you think, “If this person leaves, we’re screwed”? That’s tribal knowledge at work. Your organization has become overly dependent on what specific people know.

The risks are real:

  • Work stops when someone goes on vacation
  • Knowledge walks out the door when people leave
  • New hires struggle without anything to reference
  • You can’t delegate what only one person knows

Here’s the part most people miss: only documented processes can be automated or enhanced with AI.

AI needs clearly defined inputs, outputs, and intermediate steps. You can’t automate what you can’t explain.

But if it’s documented? That’s when you can start thinking about automation, AI assistance, and scaling.

This month in our Second Brain Membership is fully dedicated to building your internal knowledge base. Join us!


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Tiago Forte

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Quick reminder that I’m hosting a free workshop this Thursday, October 2, at 12 pm ET (view in your timezone). I’m teaching you some of the powerful frameworks from our Second Brain Enterprise program. Such as… The 4 stages of business evolution — why Stage 1 businesses depend entirely on the owner's time and energy, while Stage 4 businesses "run themselves with AI" Why process is the secret to AI evolution — the counterintuitive reason you must document everything before you can automate...

Every day, there’s a new tool, a new headline, a new promise that AI will revolutionize your business. But here’s what we learned from working with over 100 companies over the past few months in two cohorts of Second Brain Enterprise: AI doesn’t solve business problems—it exposes them. The businesses winning with AI aren’t the ones with the best tools. They’re the ones who understand their operations clearly enough to know where AI can actually help. Most companies are trying to add AI to...