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Forte Labs Newsletter

My 2025 Annual Review Is Out

Published 2 months ago • 2 min read

I just published my 2025 Annual Review.

This was our “Year of Profitability,” and I’m happy to report we hit that goal.

But the real story is messier and more interesting than that headline suggests.

YouTube became our primary sales channel, driving $1.5M from our new AI program.

I launched and then stepped away from Second Brain Enterprise after realizing it wasn’t the right fit for me long-term.

And I’m pivoting BASB to become AI-first in 2026.

On the personal front: I became a gym rat, built real community in Mexico, and we’re expecting baby number three!

I've also made a video version below that's now available on our YouTube channel.

The $1M Lesson: Why I’m Pivoting Back to You

I’m sharing the most valuable lesson from our $1M quarter in 2025: profit matters, but so does staying true to who you serve.

While our numbers looked strong on paper, the data showed we’d lost touch with our core audience. Returning viewers on YouTube dropped significantly, engagement declined, and I realized our B2B pivot was pulling us away from you.

This video walks through why I’m no longer involved in Second Brain Enterprise, how AI tools helped us maintain profitability with a lean team, and our 2026 roadmap focused entirely on individual learners like you.

Building a Second Brain is Now Available in Hindi and Turkish

I’m excited to share that Building a Second Brain just launched in two new languages: Hindi and Turkish.

That’s over 680 million (!) more people who can now read the book in their native language. The book is now available in 20 languages total, with even more translations still in the works.

If you have friends or family who don’t speak English, now’s a great time to get them an international edition.

Free Virtual Summit on Money, Mindset & Mastery

My friend and bestselling author, Mike Michalowicz, has a new personal finance book, The Money Habit, inspired by his bestseller Profit First.

To celebrate the launch, he’s putting together a 12-hour live virtual summit on Jan. 27 from 8am–8pm ET, and it’s completely free.

The star-studded lineup features 50+ top authors, thought leaders, and experts who will share practical strategies and actionable tools.

You can join for few sessions or the full day. In any case, you’ll walk away with a clear roadmap to take control of your money, mindset, and life so 2026 can truly be your year.

I’m speaking, too, so you should definitely pop in.

🧠

Start building your Second Brain

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Tiago Forte

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Forte Labs Newsletter

Build your Second Brain with Tiago Forte

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